Acquisition
The opportunity
How might we deliver a mobile solution that optimizes the experience for new patient families?
Engagement
The opportunity
How might we organize information leading to quicker wayfinding from any entry point on the site?
Patient family focus
The opportunity
How might we create engagement loops leading to increased time on site, frequency, and scheduling?
Seeking behavior
The opportunity
How might we become a trusted first resource to explore health info in a trusted environment?
Educate + elevate
The opportunity
How might we support the breadth of services Children’s WI provides with a lens to mobile-first experience?
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A rapid 3-day collaborative process to unpack insights, sketch, and prototype ideas to test with customers.
Outcomes:
Test with real customers to validate concepts and usability.
Outcomes:
Finalizing wireframes, visual design, and branding, and building an interactive product pattern library to hand off to engineering- dev-ready deliverables.
Outcomes:
“Working with Lyssna Method will infuse a lot of energy into your project. The team conducted a tremendous amount of research and involved us every step of the way. What I was most impressed with were the deliverables which we could easily take action on for developing our implementation plans.”
Julie Gau, Director of Marketing and Technology, Children’s Wisconsin
The result is an intuitive, intentional navigation and information architecture rooted in behavioral mindsets to increase usability, broaden awareness, and increase engagement of services Children’s Wisconsin offers.
Desktop and mobile navigation
Prioritized backlog
Digital strategy insights deck
